The Daily Grind
A passion project centered around crafting the branding and logo for a vibrant, welcoming coffee shop that embodies both fun and reliability. From developing a strong visual identity to ensuring a cohesive brand experience, this project showcases my ability to create designs that capture a brand’s personality and connect with its audience.
Logo & Branding
I wanted to incorporate a fun shape into the logo to emphasize that it is a coffee shop and to evoke a relaxing, comforting feel. To achieve this, I explored different ways to integrate a coffee cup into the design, ensuring that it remained bold, playful, and inviting.
For the first variation, I positioned a tilted coffee cup above the typography, adding movement and energy while keeping the text strong and legible. In the second version, I took a more immersive approach by shaping the text within the cup itself, reinforcing the connection between the brand and the coffee experience.
I chose a bold, slightly rounded typeface to maintain a sense of warmth and reliability, while the deep green color enhances the feeling of comfort and familiarity. The overall design is clean, modern, and versatile—making it easily recognizable across various branding materials
