Yume
I launched my personal fashion brand in 2023, where I oversee everything from brand identity to creative direction. The brand is dedicated to offering styles that cater to everyone—ensuring there's something for you, me, and everyone in between.
Brand Direction
Brand concept and direction centered around emphasizing the superior quality of our bags, with a particular focus on showcasing the richness and authenticity of the genuine leather. From initial concept to final execution, I led the creative direction by curating a cohesive visual identity that reflects the brand's commitment to craftsmanship. This involved developing branding materials, designing marketing campaigns, and overseeing product photography to ensure the leather's texture, durability, and elegance were highlighted across all platforms. The result is a brand that resonates with customers who value both luxury and everyday practicality.
Photo Retouching
I directed the photography and led the photo editing to capture the brand's cool, minimal aesthetic. Every shot was carefully composed to highlight the quality and craftsmanship of the bags, with a focus on showcasing their genuine leather and modern design. My goal was to create a visual narrative that aligns with the brand's sleek and sophisticated vibe, ensuring that the imagery not only resonates with our target audience but also elevates the overall brand experience.
Modern & Contemporary Style
